In this enlightening discussion, Gino and Julia dive deep into the world of storytelling with special guest, Stan Williams, author and expert on the “Moral Premise.” They explore the magic behind memorable movies, the essence of well-rounded characters, and why some films resonate while others fall flat.
Stan sheds light on the importance of connecting with an audience’s values and the art of showing rather than telling. The conversation takes a turn into the realm of business, where Gino seeks insights on using storytelling to captivate potential investors.
Key Highlights:
The significance of flawed yet redeeming characters in storytelling.
A critique on current Disney movies and their didactic nature.
Practical storytelling tips for business and real estate pitches.
The transformative power of narratives in personal and professional settings.
Chapters:
00:00 – Intro
01:11 – “The Moral Premise” Book by Stan Williams and Why He Wrote It.
10:37 – Will Smith and the Example of The Moral Compas Law with Stan Williams
13:55 – An Example of A Story that Follows the Moral Compass Law that Works
16:06 – How Does a Lovable Scoundrel Work?
21:45 – Preaching to an Audience Vs. Storytelling and Character Archs
28:14 – Selling Using Story Telling
34:35 – Julia Talks about Why She Appreciates the Book
37:35 – Where Can Listeners find More Info on Stan and His Book
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About Jake & Gino
Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate.
