Welcome to the Julia and Gino Podcast! Today, we’re diving deep into a topic often overlooked in finance: your psychology and relationship with money. We’re honored to host Deborah Price, founder and CEO of the Money Coaching Institute and a true pioneer in behavioral money coaching.
After two decades as a financial advisor at firms like Merrill Lynch and AIG, Deborah shifted gears to help individuals, couples, and families break free from limiting beliefs and build healthier financial relationships. With several books on money psychology and over 500 certified money coaches trained in 40+ countries, Deborah’s work is transforming lives by addressing the root causes of financial struggles.
Forget the spreadsheets for a moment; we’re exploring the vital skill of understanding your money mindset. Deborah shares her fascinating journey from aspiring therapist to accidental financial advisor, and how her curiosity about the “behavioral side of money” led her to create a groundbreaking coaching methodology.
We discuss why money is such a taboo subject, how generational patterns are hardwired into our brains, and why traditional financial planning often misses the holistic picture. Discover how truly understanding your money history, patterns, and archetypes can provide immense clarity and empower you to chart a healthier financial future.
Key Takeaways:
✅ Your relationship with money is deeply psychological: It’s shaped by early life experiences, family dynamics, and societal pressures, often leading to unconscious patterns.
✅ Traditional financial planning can be incomplete: It often lacks the holistic, behavioral understanding needed to truly help individuals align their money choices with their core values.
✅ Understanding your money “bio” is transformative: By exploring your past financial memories and inherited patterns, you can gain self-awareness, release pain, and create new, empowering financial behaviors.
Chapters:
0:00 – Welcome: The Psychology of Money with Deborah Price
1:17 – Deborah’s Journey: From Financial Advisor to Money Coaching Pioneer
3:39 – The Behavioral Side of Money: Why It’s Overlooked
6:10 – The Need for Money Education from a Young Age
7:12 – The Number One Money Issue for Couples
7:58 – Money Coaching as Personal Development
9:34 – How Generational Money Patterns are Formed
11:15 – Flaws in Traditional Financial Planning
12:07 – Why Money Coaching is Essential for Advisors
14:35 – The Work is Worth It: Breaking Through Resistance
16:16 – Human Adaptability and Resistance to Change
16:48 – The Money Coaching Methodology: Past, Present, Future
18:02 – Understanding Avoidance and Other Money Patterns
19:43 – Julia’s Personal Resistance to Money Coaching
20:41 – Consciously Shaping Kids’ Money Relationships
21:10 – The Process: Money Bio & Pattern Mapping
22:14 – Taking the Money Type Quiz
What part of your “money story” are you most curious to explore to transform your financial future?
Personal finance, Relationships, Faith, Health & Wellness – it’s all overwhelming and there’s no clear map to guide you. 🗺️
But what if there was? 🤔
Visit our website to start your transformation. Your journey to a fuller, more vibrant life is just a click away: https://barbaro360.com/
Join our free Facebook group and connect with a fast-growing community of like-minded individuals: https://www.facebook.com/groups/barbaro360
