Discover Your Money Personality: The Eight Money Types

Every person has a unique relationship with money — one shaped by early experiences, beliefs, and emotions.
Understanding your Money Type is the first step toward transforming financial stress into confidence, awareness, and freedom.

Developed by Deborah Price and the Money Coaching Institute, the Eight Money Types offer a powerful framework to identify your money behaviors and rewrite the stories that shape your financial life:

1. The Innocent
   Overwhelmed by financial details, the Innocent tends to avoid money decisions and rely on others for guidance. They may believe “money is too hard” and fear making mistakes, leaving them vulnerable to outside influence rather than trusting their own judgment. 
2. The Victim
   The Victim blames external forces (e.g. luck, others, circumstance) for money woes and resists taking responsibility. They often feel powerless, seek rescue, and may repeat excuses or narratives that prevent growth or change in their financial life.
3. The Warrior
   The Warrior confidently tackles money with strategy, focus, discipline, and decisiveness. They rely on their own instincts but may also absorb good counsel. Their strength lies in taking action, owning choices, and pushing toward goals rather than avoiding challenges.
4. The Martyr
   The Martyr sacrificially supports others financially, sometimes neglecting their own needs. They may rescue others, expect reciprocity, and struggle to receive or set boundaries. Their pattern can include perfectionism, guilt, and internalizing suffering for control or validation.
5. The Fool
   Spontaneous and risk-tolerant, the Fool seeks windfalls and often skips due diligence. They’re driven by enthusiasm and impulse more than structure. This archetype blends innocence with daring—but their lack of discipline can lead to setbacks without awareness.
6. The Creator / Artist
   Creatives view money through a spiritual or expressive lens and may resist materialism. They often have conflicted feelings about wealth, seeing money as both a tool and burden. Their internal focus can make financial planning feel secondary or uncomfortable.
7. The Tyrant
   Using money as power, the Tyrant seeks control, dominance, and security via wealth. They may hoard, manipulate, or weaponize money to influence others. Their fear of loss or weakness drives them to over-control financial circumstances and relationships.
8. The Magician
   The Magician embodies financial balance, transformation, and mastery. This archetype sees money as a tool, not a master. Magicians are generative, intentional, and grounded, able to evolve their inner patterns and manifest abundance while staying aligned with values.